NBA : neurosciences at the service of human behaviour : a new approach to human beings and organizations.
The Neurocognitive and Behavioural Approach (NBA) is the model developed by French scientists at the IME Research Centre (Institute of Environmental Medicine directed by Jacques Fradin), which backs up the Institute of NeuroCognitivism.
It rests on a synthesis between the sciences of psychology (behavioural and cognitive therapies) and the sciences of the brain (neurosciences) and enables us to objectivise, understand and interact with renewed efficiency in human relations.
This innovative and multidisciplinary model explains in depth our brain mechanisms, which induce our decisions and behaviours.
Our approach proposes efficient techniques to better manage your decision making and to accompany the persons and the organizations we supervise.